Our Story

How it all begins…

We started out with the idea to gain some extra dollars, since we are jewellery enthusiastic. We decided to venture into fashion accessory by doing online sales and pop up market, with jewellery source from local market and distributor. Soon enough we noticed the source available came with a common issue: quality inconsistent, and design was all too similar with the rest of the sellers. To push forward we ought to make our own jewellery with genuine design, to provide the exclusive shopping experience to our ladies.

The Brand...

La Parure, in French meaning necklace. The name came from french writer Guy de Maupassant short story. La Parure is a story about a lady, Madame Loisel, who borrowed her best friend's diamond necklace for a dinner night, but unfortunately lost it during her way home. Without second thought, she and her husband had to borrow money 35,000 franc to purchase the same necklace to return it to her friend. Following years of hard work and depressed life, just make up with the loan payment, and only one day she bumps into her friend again. Only then they are informed that the necklace lent was a fake one.

Why We Do It...

Sometimes we might be in the same dilemma as Madame Loisel. We thought that only expensive jewelleries would enable us to be more beautiful and confident. Therefore, at La Parure, we dedicate to bring out the best in every woman. 

Each piece we created is as unique, beautiful and special as you are because we believe that to shine your brightest light is to be who you truly are.

What We Offer...

Each La Parure piece is lovingly designed and made with quality plating material for extended wear. We believe in presenting the quality without breaking the bank. We have both our in-house design and also manufactured curated design to keep up our growing demand.